The demand for Rich Media advertising continues to climb at a rapid rate;
The demand is projected to grow even further as advertisers see much improved response from Rich Media. DoubleClick.net reports Rich Media Ads perform 600% better than static ads.
This demand creates a huge need for an easy way to fulfill this demand; starting with great ads that get better the longer they run.
The Flash Ad Engine system provides a straightforward way to give advertisers great ads at a reasonable cost of entry; instead of status quo, expensive solutions.
Data shows that rich media ads garner a 2.4% CTR, while non-rich media ads average a mere 0.4%.
-- DoubleClick Ad Serving Trend Report
“Almost 30% of online media spending will be devoted to newer methods such as rich media (e.g. Flash, Java animations) or streaming (e.g. audio and video) advertising, up from 5.5% in 2000.”
-- Jupiter Communications
“Consumer adoption of broadband is soaring across the globe.”
……..Accordingly, rich media advertising is booming in Europe, with one in every three display ads in France, and one in four in the U.K. and Germany, using rich media technologies.
-- DoubleClick.net, The Online Advertising Landscape, Europe For more information on the explosion of broadband and multimedia on the web, please visit the following resources:
DoubleClick
Jupiter Media
Macromedia
 |
Selling advertisers a rich media spec ad works every time!”
-- Jeff Herr, Online Operations Manager
Tucscon.com
download case study |
|
|